Tori from They Roared Vintage recently emailed me about their new two-part fashion short called “Helmut Roar”. After watching them both, I was so impressed! The score that they used for the series completes the experience. I felt like I was watching a short horror film based on a 1970s model’s life and it definitely left me on the hook waiting for what’s next. Here they are, with a little background on Tori, They Roared Vintage, and the video inspiration following.
They Roared, a Los Angeles based online vintage clothing shop and production company, has released a new fashion film, Helmut Roar, an homage to the world-renowned fashion photographer Helmut Newton.
Produced by husband-wife team Jordan and Tori Chesney, the piece features beautiful models in They Roared Vintage clothing, replicating famous Helmut Newton photographs in slow motion to the music of Gustav Holst and Richard Wagner.
“Helmut Newton has been one of my icons for years,” Tori Chesney says, “And I wanted to do something different and interesting for spring. I’m so proud of Helmut Roar. To me, Helmut Newton is vintage high fashion, and I hope that he would be proud, even though it’s on a small scale. I think these films are magical.”
Jordan and Tori began They Roared to combine their passions of vintage fashion and filmmaking. As a result, the shop focuses on using fashion films to promote their clothing. (Each film can be viewed on TRV’s website.) Helmut Roar marks the sixth fashion film that Jordan Chesney has directed for They Roared Vintage, and his first short film, Jet, will be released in April.