Hi, I’m Rachael Hammon, founder of Paraders, marketer, and clothing designer. This blog exists to showcase the beauty in design, celebrate the human experience, and encourage people to do cool shit. Paraders is a vintage-heavy blog and brand ready to inspire you to be the most riveting version of you, dressed to the teeth the whole way along.
Just over a year ago, I moved from Chicago to Portland with my fiancée, Ryan and am having a great time getting to know our new city. On a given day, you can find us hiking a mountain, trying a new restaurant, or enjoying the endless supply of great beer and pinball Portland is so kind to offer. When we’re not running around the city together, you can find me blogging, sewing, running, designing clothes, or most likely watching guilty pleasure tv shows and telling myself to get off the couch and do something productive.
Some things that make me happy : vintage hunting, old people, traveling, running, fishing, camping, hiking, shooting guns, archery, reading, tv, learning about bygone eras, surfing (even though I never get the chance and am seriously the worst), trying new restaurants, beer drinking, and last but not least…meeting new people.
In my 28 years on this earth, I’ve learned that the seemingly unimportant things are the most exciting. Some of my favorites are… When there’s a tickle-y hair in your shirt and you reach up to get it and find it on your first try. When you scour the house for sweets, find none, an then remember that you have gummy vitamins that taste like candy. A good font; it has the same effect on me as a good song.
I love meeting new people and making real life friends out of passing internet acquaintances. Email me any time at Rachael@theparaders.com if you wanna get together for coffee or a beer…I’d love it!
I started The Paraders on January 2, 2010 with one measly little vintage wallet that I put up for sale on Etsy. It sold within a day and I thought I had hit the jackpot. I then quickly loaded up my shop with other vintage items I bought thinking I would wear eventually but never did. Little did I know, it would take me another month to sell the second piece. At the time, the slow-going made me mildly discouraged, but started to notice that I had a real passion for selling vintage and created this elaborate plan for how I was going to sell vintage on Etsy, make millions, and live happily ever after. I’m still living happily, however sadly without the millions, and have allowed the Paraders to take me on a journey that I can honestly say has excited me consistently from the beginning.
The vintage shop eventually grew beyond Etsy and began creeping into every room of my apartment. It grew in 3 years out of Etsy, into a separate online shop, a vintage blog, a warehouse office, a kickstarter project, a vintage-inspired dress collection, and with over 10 interns and employees of various kinds. Typing that last sentence alone was enough to make me smile from ear to ear remembering all of the tired but happy late nights, excitement of constant new projects, and wonderful people I was able to work with along the way.
I was trucking along, full of big ideas and new adventures for the Paraders, when one day out of the blue, my fiancée says to me “Let’s move.” I was so excited to hear this and jumped at the idea of a new adventure and open opportunities. We landed on Portland and set out to move in the fall of 2013. I sold all of the Paraders’ inventory, paused the blog, tied up loose ends, and we set out for adventure. It was a rough beginning (after one car breaking down), and especially rough on the wallet, but we somehow managed to make a new home out of Portland. Ps. Can I just say how hard it is to make new friends in a brand new place where you know not a soul? After our little social-butterfly selves finally settled in to Portland, I decided it was high time to get back on the Paraders horse and get it up and running again. (Afterall, I only meant to take a break long enough to move.)
So here we are. I’m writing this novel of a story for you to read and getting all my ducks in a row. For now, I’ve decided to take a vintage-selling break and focus on blogging and working on developing more clothing collections. I’m way excited about the future of the Paraders and can’t wait to show you what I have planned.
In the meantime, stay tuned to the blog for clothing line news and if you feel like dropping in to say hi, email me at any time at Rachael@theparaders.com. I would love to hear from you. AND if you happen to live in or be visiting Portland, definitely let me know…I would love to meet some new people!